I am a PC fan and I am beginning to feel as I did when I was a University of Michigan fan living in Ohio. PCs (and their users) are ridiculed on commercials, in news stories, by random people on the internet, in some tech blogs, and even from the pulpit.
As a caveat, I have never purchased a Mac product but I was given an iPad by my work and I like it, but it is not without its flaws not the least of which is that its screen is glass and broke this past weekend for unknown reasons leaving shards of glass in my bed.
Anyway, there is a quote, attributed to Mohandas Ghandi, that I am going to paraphrase:
Apple: I like your Products, I do not like your Users. Your Users are so unlike your Products.
What I mean by this is that the products are elegant, graceful, blend into the scenery, make life easier, and are generally unobtrusive and well designed. Mac users are, in my general view, very proud of the fact they own an Apple product and view it not so much as an addendum to their life but as an extension of their personality. This is a gross generalization and I am aware of this but this is what Apple marketing has sold and what their users have, to a certain extent, bought into.
With that said, I have a very good friend who works at the Apple store and he is, bar none, the best ambassador for Apple on the face of the planet. He has never attacked my usage of PCs, he knows that I like a product because it does what I want it to do. He likes Apple for the same reason. What he wants to do, he can do with an Apple product. When I had frustrations with Apple products, he showed me ways to work around the limitations (and yes, there are limitations). I bashed his use of Apple a few times but his grace and love extended to me changed the way I viewed Apple products. He called me out and I respect him for it.
What I'm trying to say is this: If you like Apple, by all means, let people know how awesome the technology is. However, technological awesomeness is not a zero sum game. Technology is about making life easier, taking tasks that used to take months and finishing them in hours. The next time you hear someone bashing something, be it a piece of technology, political stances, sexual proclivities, taste in music, or etc remember: by invalidating the thing that they care about you are, in effect, invalidating a part of them. You will lose their respect and possibly their friendship.
